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Shorter Period of Time Than You Have Ever Done Before
Amazing New Technique Has Customers Dear Dress Shop Owner/Manager, If I could show you a low cost way to bring your customers into your store in droves and clamoring to buy everything in sight, would you be interested in that? If so, then pay close attention as you read the rest of this letter because you are about to be introduced to the biggest money-making technique to come your way since the invention of the sewing machine. First, let me reveal to you one of the most powerful secrets of retailing. It's this: you can get 10, 20, up to 50 times more sales by selling to your past customers than you can by trying to attract and sell new customers. Why is this? Simple. Because, if you have delivered a quality product and a good value to your past customers (and I assume that you have), they now trust you. They trust you to be fair with them. They trust you to deliver good quality merchandise. They trust you to give them a good value. And the most difficult (and expensive) thing for any retailer to do is to acquire a new customer. So, once you have them, what do you do? Well, the truth is, most retailers do nothing! That's right. They just wait for that customer to come wandering back into the store. They depend upon the customer's memory to remember that they had a good experience the last time they were in the store. Sorry. It doesn't work that way. As a retailer, you have to capture the names and addresses of every customer who has ever bought from you and then you have to periodically promote to them. If you do, the rewards will be staggering - you will have more sales and more profits than you have ever imagined possible. |