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An ad critique is an evaluation of your ad, sales letter, brochure or other marketing document. Here is how it works. You send, fax or email me the piece and payment (via check, money order, credit card, etc.). Then, we schedule about an hour's time to go over the piece. Please note that I do NOT evaluate the piece before we get on the phone. To do so would eliminate much of the good advice and insight I could give you. This must be spontaneous to get the best effect. I find this method gives me the closest viewpoint to that of your readers. I pretty much go over the piece word by word and line by line, giving you my thoughts and reasons why as we go along, depending on how much is there to deal with. You may record this, if you like. In fact, I recommend that you do. In most cases I will make suggestions about changes that you should make. You will then make those changes (and probably more, based upon what you learned in our session), schedule another session and I will take another look at it. This is usually enough. However, if it requires more work, we'll go from there. The price for this service is $497. This small fee will earn you a lot more than what you are paying (in increased response from your ad). If you are interested in this service, you should call me at (928) 649-2407. My Very Best to You, Carl Galletti (928) 649-2407 FAX: (928) 649-2409 EMAIL

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