A Short Biography
by Dr. Rob Gilbert
A Short Biography
by Dr. Rob Gilbert
Carl Galletti has risen to the top of the world of
direct-response advertising and is now considered by many to
be one of the best freelance copywriters and marketing
experts in the country. As an author and professional
speaker, I've had the pleasure of working with him for more
than a year and I can attest that he is. Carl is unique as a copywriter because his marketing
skills are at least as valuable to his clients as his
copywriting skills. As the great ad man, Tom Collins, has
said: Tom is one of the all time greats of advertising copy and
has, himself, been called "one of the greatest copywriters
of all time" (by Ed Nash in his book Direct Marketing,
McGraw-Hill). So, he should know. In fact, many of the top people in direct response
advertising turn to Carl to write copy for them. One of them
is direct marketing expert Gary Halbert, author of The Gary
Halbert Letter, a newsletter on copywriting and marketing.
During his past two marketing seminars in which sixty people
paid $6950 each to attend, Gary selected Carl to be a part
of a handful of the best copywriters in the country who
would write ads for the people attending. Here is what Gary
told his attendees: "How good is he? Well, to give you a clue, I've decided
to hire him myself!" And Gary is one of many who considers it a good move to
hire Carl nowadays. Jay Abraham is another. Jay is
considered to be the top marketing consultant in the
country. He charges $3000 per hour for his telephone
consultations and his seminars cost as much as $20,000 for
five days. Carl has written several direct mail sales
letters for Jay. Carl's client list is diverse. He has worked with
authors, professional speakers, publishers, computer
companies, contractors, executive search firms, printers,
training organizations, jewelry manufacturers, schools,
health technology firms, and the American Red Cross. Anyone can benefit from Carl's advice and copy. As the
author, Paul Hartunian, has said: Although Carl started writing copy back in 1968 (his
first direct mail letter pulled an incredible 4% response!),
Carl is really an entrepreneur at heart. Perhaps that's why
he's so good at what he does. He understands the needs of
the entrepreneur -- and isn't that what every successful
business person really is? In 1976 he started one of the pioneering personal
computer companies. Two of his proteges went on to make
history in the personal computer field. One was responsible
for putting Epson America on the map in the United States
(spear-headed by negotiating the deal with IBM to use the
Epson printer for their first personal computer). The other
was responsible for igniting the IBM clone market by being
the first to provide the critical software needed to make
non-IBM computers compatible with IBM personal computers -
which resulted in his acquiring a personal windfall fortune
of $48 million! Before becoming a freelance copywriter and marketing
consultant, Carl spent several years working for the largest
oil company in the world, as well as a highly regarded
market research firm. He also served as Executive
Vice-President for a Madison Avenue advertising agency. Carl has also worked with some interesting creative
talent, such as Ken Kerr, who has this to say about Carl's
work: "These days, when someone needs a good copywriter, the
first one who comes to mind is Carl Galletti. He knows how
to write the kind of copy that gets results. In my opinion,
he's one of the best you can get at any price. So, it will
surprise you when you find out how reasonable his rates are,
especially when you consider how much money you'll make from
his work." Well, that's about it. You can see by these
recommendations and experience that you are getting someone
who really knows how to write the kind of copy - and how to
come up with the kind of marketing ideas - that will make
you money. Sincerely,
"I was enormously
impressed by Carl's direct-response copywriting skills,
his poise and maturity, and the solidity of his marketing
thinking...In my experience, it is not common to find all
three of these qualities in one person."
"CARL GALLETTI is,
perhaps, the most serious student of the masters of
marketing I've ever encountered. Tom Collins, who is the
co-founder of Rapp & Collins, the third largest
direct response agency in the world, considers Carl a
copywriting genius. Now, after reviewing a collection of
his work, so do I!
"Carl Galletti is a
whiz! It's that simple. He has had an incredibly steady
flow of great ideas for me. He's a brilliant copywriter
and a marketing genius. If you should ever meet Carl,
don't let him get away. With his talents and abilities,
he'll be able to help you make some major advances in
your life."
"As creative
director of Epcot Center and all the Disney theme parks,
I've had the good fortune to work with some of the best,
including Steve Spielberg, George Lucas, Jim Henson and
other very talented, although lesser known, people. Many
of them are very talented writers and marketing
experts.
Dr.
Rob Gilbert
Editor: Bits & Pieces
Professional Speaker
Author: Gilbert On Greatness
